Host Services launch at Oxford Shopping Centres

Beginning in June, Gatsby Valet, a West Egg Group company, launched an exciting new service at three Toronto area Oxford Properties: Yorkdale Shopping Centre, Square One Mall, and Scarborough Town Centre.

In response to Ontario’s staged reopening plan, each of these shopping centres are now providing dedicated outdoor patio space for casual dining.

With the mall eateries open only for take-out only, Oxford Properties wanted to provide patrons with a safe space to sit and enjoy their takeout meal. Using reclaimed parking lot space, each property has set up a patio space equipped with tables, chairs, and umbrellas — allowing shopping centre visitors to extend and enjoy their mall visit. 

To assist in the oversight and management of these spaces operating seven days a week, Oxford Properties enlisted the help of guest experience experts, Gatsby Valet, to host the space. Staffed by 3-4 Gatsby Valet/TWEG employees daily at each location, responsibilities include: 

  • Setup/teardown of patio umbrellas
  • Host/hostessing (welcoming guests)
  • Helping guests find seating
  • Manage ingress and egress of the space
  • Enforcing safety measures such as physical distancing and pedestrian traffic flow
  • General maintenance

Gatsby Valet’s host services draw upon the operational structure and success of another related initiative, Ambassador services provided by The West Egg Group. This program was born out of the need for the screening of guests entering the shopping centres — a government mandate aimed at reducing the spread of COVID-19. The West Egg Group Ambassadors are stationed at the doors to the shopping centres across the GTA and are tasked with asking each shopper a predetermined set of COVID screening questions. Based on their responses, the Ambassador will permit or deny their entry. 

You’ll find our Ambassadors at busy shopping centres across the Greater Toronto Area, including:

  • Sherway Gardens Mall
  • Fairview Mall
  • Upper Canada Mall
  • Fairview Park Mall (Kitchener)
  • Yorkdale Shopping Centre 
  • Scarborough Town Centre 
  • Manulife building 
  • Hillcrest Shopping Centre

This host services contract with Oxford Properties is an extension of Gatsby Valet’s current partnership with the organization which includes valet services that drives a better first impression for shopping center guests.

With reopening plans ever-evolving, it is anticipated that the outdoor host services will continue through September and will become a seasonal feature at these shopping centres, allowing guests to enjoy the outdoor space and overall shopping experience. 

In the meantime, our teams delight in providing a better (and safer) guest experience for shoppers at these three locations. 

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