How The West Egg Group’s Ambassador service is keeping shoppers and retail workers safe

As experts in both workforce management and the guest experience, The West Egg Group was pleased to implement its Ambassador services at busy shopping centres across the Greater Toronto Area.


The program, now at nine locations, has most recently expanded to Upper Canada Mall and Hillcrest Mall. 


What is the Ambassador service?
The program was born out of the need for the screening of guests entering the shopping centres — a government mandate aimed at reducing the spread of COVID-19.


What does an Ambassador do?
Our Ambassadors are stationed at the doors to the shopping centres and are tasked with asking each shopper a predetermined set of COVID screening questions. Based on their responses, the Ambassador will permit or deny their entry. 


In addition to screening questions and enforcing COVID-19 safety protocols, they also assist with wayfinding — helping shoppers following the mall arrows to ensure a safe distance from other shoppers. 


Our Ambassadors are at the frontlines
We’re proud of the work our Ambassadors do with the public at the frontlines. With changing business operations rules, stores reopening, and a growing consumer demand for in-store shopping, the work that they do is paramount to ensuring the health and safety of retail employees and shopping mall guests. 

The presence of our Ambassadors, and the important screening questions that they ask, ensure that businesses can remain open and aligned with the government of Ontario’s bylaws around safe business operations amidst the pandemic. This creates a more positive experience for shoppers and a more prosperous one for retailers and shopping centers.


To date, we have served thousands — if not tens of thousands — of guests across the shopping centers we are stationed at. And we look forward to welcoming more shoppers in the weeks and months ahead and remain committed to facilitating a safer shopping center experience. 


Look for our Ambassador service representatives at these fine shopping centers:


  • Sherway Gardens Mall
  • Fairview Mall
  • Upper Canada Mall
  • Fairview Park Mall (Kitchener)
  • Yorkdale Shopping Centre 
  • Scarborough Town Centre 
  • Manulife building 
  • Hillcrest Shopping Centre
  • Eatons Centre 

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